To connect sustainably minded organizations in the concept of Mālama for the preservation of future generations resources

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Hawaii Tourism Authority (HTA) / Mark Kushimi

Preserving resources for future generations

Malama 1 connects businesses in Japan with Hawaii-based sustainability initiatives inspired by ”Mauka to Makai”, “Culture and Community” and “Innovation”. Blessed with an abundance of natural resources and top-notch research facilities, Hawaii is a pioneer in renewable energy development, cultural revitalization and resource preservation. Capitalizing on two island chains aligned with a deep appreciation of nature, culture and community, Malama 1 drives support from Japan to Hawaii in a collective effort to preserve the islands, perpetuate Native Hawaiian culture and sponsor educational opportunities for future generations.

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Participating businesses have an oppotunity to fulfill corporate social responsibility (CSR) goals.

Non-profit organizations (NPOs) that impact Hawaii’s sustainability efforts through conservation, Hawaiian culture and green technology are carefully selected as beneficiaries of funding from participating businesses in Japan with aligned purposes.

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  • Mauka to Makai

    Mauka to Makai

    NPOs in Hawaii dedicated to conservation in areas ranging from the top of Hawaii’s mountains to the depths of the Pacific Ocean.

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  • Culture and Community

    Culture and Community

    NPOs in Hawaii dedicated to preserving and educating communities about the Hawaiian culture and traditions, and instilling this importance into the next generation.

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  • Innovation

    Innovation

    NPOs in Hawaii dedicated to developing green technology to offset emissions and waste.

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Making a difference in Hawaii through Malama 1

By supporting Hawaii NPOs, participating businesses amplify their own sustainability efforts through funding and volunteering opportunities, thereby adding value to products/services offered while differentiating themselves in the competitive Japan marketplace.

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